Case.
CargoMaster.nl
New branding and positioning
CargoMaster is a quality tyre brand for slow-moving, heavy-duty transport such as forklifts. Their old website was outdated and didn't reflect that quality.
Online visibility was minimal. Searching for relevant tyres simply didn't surface CargoMaster. Even an exact search for "cargomaster" only placed them second, behind a German cargomaster.de domain.
Time to get to work. We started with a strategic plan, then built a future-proof, highly discoverable website.
Immediate results.
Immediate results.
Measurable results.
The website gives search engines a much clearer structure to understand the content and products. Results became visible almost as soon as the new site went live. CargoMaster is now easy to find and more relevant than ever. Search for a "forklift tyre" or "press-on tyre" and several CargoMaster results rank highly. AI overviews are picking up on the new website too.
Old website
- × Second place behind cargomaster.de
- × No other search results
- × No AI mentions
- × Not mobile-friendly
- × Low PageSpeed score
New website
- ✓ First position
- ✓ Multiple strong results
- ✓ Multiple AI mentions
- ✓ Built mobile-first
- ✓ 100/100 PageSpeed
How did we do that?
A strategic plan with a vision
A new website lets CargoMaster position itself as the strong, high-quality, relevant tyre brand it is. The new site is bilingual and comes with a bold design plus a range of search and filter options — all optimised for the best possible visibility in Google and AI results.
- ✓ Bilingual, for wider reach.
- ✓ Bold design with optimised imagery and video.
- ✓ Relevance through fully accessible product data.
Design.
CargoMaster.
We created a bold design, paying close attention to the contrast needed for WCAG accessibility, so the site performs well on that front too. We optimised the product photography, and to create a sense of unity we produced imagery and video carefully matched to the colour palette.
RELEVANCE.
Search tool and filters.
RELEVANCE.
Search tool and filters.
Relevance matters not just for visibility but even more so for the visitor. To make all the product data easy to access, we built two bespoke modules.
A tyre finder for the right type of tyre. By simply selecting the properties you need, the finder instantly shows you the right tyre or tyres.
There are also many different sizes and mounting methods, so we built a filter for that too. For every tyre type, the right specifications and available sizes can be filtered with ease.
What does the client think?
What does the client think?
DYKZ delivered beyond our expectations. The positive response from the market confirms we made the right choice, and CargoMaster is more relevant than ever.
We really enjoyed working with Marnix. The regular check-ins, how our feedback was handled, and his advice were all genuinely valuable. We were kept well informed throughout. And even after launch, we're fully looked after — exactly what we were looking for.
Let's talk
Got a project
in mind?
Tell me what you're dealing with and where you want to take things online. Whatever the size of your ambitions, a no-obligation conversation won't cost you anything.
I'll think along with you and give honest advice on what DYKZ can do for you — even if that means something else is a better fit.