Case CargoMaster.
From invisible to the top spot.
CargoMaster is a quality brand of tyres for slow and heavy transport, such as forklifts and skid steer loaders like Bobcat and Caterpillar. Its outdated website didn't do justice to that quality.
Online visibility was minimal. Searching for relevant tyres didn't bring up CargoMaster at all. Online, the brand was almost invisible. Anyone searching for "cargomaster" first found a German cargomaster.de domain.
The challenge
Quality that couldn't be seen online.
Online visibility was minimal. Searching for relevant tyres returned no results for CargoMaster. Even for its own brand name, the website only came second.
Plenty of work to do. First a strategic plan, then a future-proof website that is very easy to find.
The approach
The MasterPlan.
With a new website, CargoMaster can position itself as a strong, high-quality and relevant tyre brand. The plan had three pillars.
Bilingual
A Dutch and English website for a wider reach.
Strong design
A distinctive look with optimised images and video.
Relevance
All product data findable and searchable, for visitors, Google and AI.
The new homepage on desktop and mobile
The result
Design and custom build.
Design
A strong design with the right contrast for WCAG accessibility. Optimised product photos and custom images and video, matched to the colour palette.
View the website (opens in a new tab)Tyre finder
A custom module: choose the properties you need and the tyre finder instantly shows the right tyre or tyres.
Try the tyre finder (opens in a new tab)Tyre size filter
Many sizes and mounting types. For each type of tyre, you can easily filter the right specifications and available sizes.
View the tyre sizes (opens in a new tab)
Before and after
Immediate, measurable results.
Search engines now understand the content and products much better. The results showed shortly after launch. Anyone searching for "forklift tyre" or "press-on tyre" now finds several CargoMaster pages high up in Google. AI overviews find and mention the website too.
Brand name
Top spot
Back in Google within 24 hours
Was:
2nd placeProducts
Page 1
Bobcat tyres, press-on tyres and more search terms
Was:
No resultsAI overviews
100+
More than 100 mentions within 28 days
Was:
No mentionsAccessible
WCAG
Meets WCAG 2.2 level AA
Was:
Did not complyPageSpeed
100/100
Maximum Google PageSpeed scores
Was:
Below 70
“DYKZ exceeded our expectations. The positive reactions from the market confirm that we made the right choice.”
S. Mast · CargoMaster (translated from Dutch)
Get your brand to number 1
Get in touch
Tell me what you're struggling with and where you want to go online. Let me take a look at your website, free of obligation. You'll hear honestly where things may be going wrong and what it takes to actually be found.
What you can expect from me
- Honest about your speed and your findability
- Practical advice you can use straight away
- A rough indication of investment and planning
- If I can't help you, I'll tell you honestly
Fixed price · No subscription · 36-month guarantee
