SEO SPECIALIST.
Technical SEO and on-site SEO explained
Better discoverability with DYKZ®
SEO (search engine optimization) is nothing more than making sure your website is easy to find, understand, and value by Google. And that your website is then, of course, visible at the top of the relevant results.
You can split SEO into three key parts: technology, content, and everything outside of that. DYKZ's biggest strength lies mainly in the first two: technical SEO and on-site SEO. On top of that, we pay close attention to the highest Google PageSpeed scores.
Three SEO pillars
Technical SEO. On-site SEO. Off-site SEO.
Technology, content, and everything outside of that. Together these three pillars form the basis of an effective SEO strategy. Technical SEO makes sure search engines can find, read, and value your website. On-site SEO is about your content: everything that's visible to your visitor. Off-site SEO is about what others say about you.
The three parts of SEO:
- Technical SEO: the foundation
- On-site SEO: your content
- Off-site SEO: external signals
Without DYKZ
- × Unclear technology
- × Unoptimized content
- × Focus on off-site tricks
- × No measurable results
With DYKZ
- ✓ Rock-solid technical basis
- ✓ Smart, well-written content
- ✓ Focus on tech + on-site
- ✓ Demonstrable scores
Technical SEO
Technical SEO is the foundation of every discoverable website. It makes sure search engines can find, read, and value your website. The great thing about it is that technical SEO is very measurable, and therefore easy to demonstrate.
Think of technical SEO factors such as:
- Load speed
- Core Web Vitals
- Clean, valid code
- Logical structure
- XML sitemaps
- Mobile friendliness
- Accessibility
- Security
DYKZ builds websites that meet all of these technical criteria. DYKZ websites demonstrably achieve the highest possible scores in various independent tests, including Google PageSpeed Insights and GTmetrix. How? Through extra focus on error-free, W3C-valid HTML, optimized images, server settings, and the right structure. Without using plugins.
Your content
This is ultimately what it's really about: your content. By content I mean everything that's visible to your visitor on your pages. Think of text, headings, internal links, and images.
Make sure your text is relevant and informative, but also pleasant to read. Smart use of keywords in titles, subheadings, and body text, for instance, can help you rank better. As long as it doesn't come across as forced or read unnaturally, of course. So don't over-optimize, because that usually comes at the expense of usability.
And most importantly: content is king. It was true in the early days of the internet, and it still is today. With the growing demand for mentions in AI results, it matters more than ever. That's why DYKZ always applies the golden rule and keeps asking the question: who are you building your website for? Google and AI, or your visitor? Exactly, that one...
So at DYKZ, on-site SEO doesn't start with just a list of keywords. We look together at your ideal visitor. What are they searching for, which questions do they want answered, and what action should ideally follow? That's how pages are created that don't just get found, but also help you achieve your goals.
Off-site SEO
This is mainly about what others say about you. Reviews, links to your website, and other mentions elsewhere. Off-site SEO matters a lot, but without strong technology and good content, it's a bit like mopping the floor while the tap's still running.
That's why DYKZ always focuses on technical SEO and on-site SEO first. You have direct control over those yourself, and that's usually where the first gains are.
DYKZ's SEO strategy
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DYKZ combines a flawless technical SEO foundation with strong, effective on-site SEO. The result is a website that's beautiful, of course, but above all discoverable, lightning-fast, and built to achieve your goals.
That's SEO the DYKZ way. No SEO gimmicks, just a solid, reliable foundation combined with smart, well-written content. It has demonstrably delivered the best rankings for many clients already, and it still does.
Technical SEO strategy
Technical SEO makes sure your website is fast and easily crawlable (indexable). So first the technical basics are sorted (speed, structure, and good crawlability). That's when your website is really in the running for the best rankings.
On-site SEO strategy
The on-site SEO strategy makes sure your pages give the right, relevant answer to the search query. So writing and structuring pages that match your industry, services, and search terms. That's how your website wins the race!
And now there's
GEO too
And now there's
GEO too
Besides Google itself, ChatGPT, Perplexity, and other AI systems are increasingly pulling their answers straight from websites, through what's now known as agentic browsing. Most people call this field GEO, or Generative Engine Optimization. It sounds like something completely new, with its own approach. But it turns out the foundation is largely the same technical SEO and strong content you've already read about above.
DYKZ is critical of the new abbreviations that keep popping up around GEO (AEO, AIO, LLMO, to name a few) without always bringing much new substance with them. Curious about our take on this, and how a strong SEO foundation immediately gets you AI visibility too?
Frequently asked questions
Frequently asked questions
Open and transparent
What is SEO and what does an SEO specialist do?
SEO (search engine optimization) makes sure your website is easy to find, understand, and value by Google. A good SEO specialist makes sure your website is visible at the top of the relevant search results by putting technical SEO, on-site SEO, and off-site SEO to optimal use.
What is the difference between technical SEO and on-site SEO?
Technical SEO is the foundation: load speed, Core Web Vitals, clean code, XML sitemaps, and mobile friendliness. On-site SEO is about your content: text, headings, internal links, and images that are relevant and informative for your visitor.
Why is technical SEO more important than off-site SEO?
Without strong technology and good content, off-site SEO is like mopping the floor while the tap's still running. You have direct control over technical SEO and on-site SEO yourself, and that's usually where the first gains are. DYKZ therefore always focuses on these two pillars first.
Is SEO still relevant now that AI systems like ChatGPT give answers?
Yes, more than ever. AI systems browse the web using signals similar to classic search engines: speed, technically clean code, and a clear structure. Without solid SEO, there's nothing for an AI to cite as an answer. This field is called GEO (Generative Engine Optimization) and builds on the same SEO foundation.
Sources
DYKZ® is a registered trademark and values transparency and sharing knowledge and sources. This helps create more transparency around the field of SEO.
- Heatmedia - What types of SEO are there?
- iOdigital - SEO for beginners
- Web-Wings - Difference between on-page and off-page SEO
- MOOF - Difference between on-page, off-page, and technical SEO
- Diffused - On-page SEO vs technical SEO
- Nav43 - Technical SEO vs on-page SEO
- Onder - What is on-page SEO?
- Zoomin - SEO copywriting
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Contact us
Get in touch for a no-obligation chat about your project. Together we'll look at the best approach for your goals and budget.
I'll think along with you and give honest advice on what DYKZ can do for you. Even if something else is a better fit.
