SEO
Specialist
Better findability with DYKZ®
SEO (search engine optimisation) is nothing more than ensuring your website is easily found, understood and valued by Google. And that your website is naturally visible at the top of relevant results.
SEO can be divided into three important parts: technique, content and everything beyond that. The great strength of DYKZ lies primarily in the first two most important parts: maximum Google PageSpeed scores, technical SEO and onsite SEO.
Three SEO
pillars
Three SEO
pillars
Technique, content and everything beyond. These three pillars together form the basis of an effective SEO strategy. Technical SEO ensures search engines can find, read and value your website. Onsite SEO is about your content: everything visible to your visitor. Offsite SEO is about what others say about you.
The three parts of SEO:
- Technical SEO — the foundation
- Onsite SEO — your content
- Offsite SEO — external signals
Without DYKZ
- × Unclear technique
- × Non-optimised content
- × Focus on offsite tricks
- × No measurable results
With DYKZ
- ✓ Perfect technical foundation
- ✓ Cleverly written content
- ✓ Focus on technique + onsite
- ✓ Verifiable scores
Technical SEO
Technical SEO is the foundation of every well-findable website. It ensures search engines can find, read and value your website. The beauty of this is that technical SEO is highly measurable and therefore demonstrable.
Think of the following:
- Load speed
- Core Web Vitals
- Clean, valid code
- Logical structure
- XML sitemaps
- Mobile-friendliness
- Accessibility
- Security
DYKZ builds websites that meet all these technical requirements. DYKZ websites demonstrably achieve the highest possible scores in various independent measurements, including Google PageSpeed Insights and GTmetrix. How? Through extra focus on flawless and W3C valid HTML, optimised images, server settings and the right structure. Without using plugins.
Your content
This is ultimately what it is all about: your content. By content I mean everything visible to your visitor on your pages. Think text, headings, internal links, images.
Ensure text that is relevant and informative but also pleasant to read. For example, by smart use of keywords in titles, subheadings and text, you can score better. Of course without it seeming too forced and reading illogically. So do not over-optimise, as that often comes at the expense of user-friendliness.
And most important of all: content is king. That was the case in the early days of the internet and it still is today. With the great demand for mentions in AI results, that is more important than ever. DYKZ therefore applies the golden rule and always asks the question: for whom are you making your website? For Google or for your visitor? Exactly that...
At DYKZ, onsite SEO therefore does not start with just a list of keywords. Together we look at your ideal visitor. What are they searching for, what questions do they want answered and what action should ideally follow? This is how pages are created that are not only found, but with which you can also achieve your goals.
Offsite SEO
This is mainly about what others say about you. Reviews, links to your website, and other mentions on other places. Offsite SEO is very important, but without strong technique and good content it is a bit like mopping with the tap open.
That is why DYKZ always focuses first on technical SEO and onsite SEO. You have direct control over these and that is often where the first gains are made.
DYKZ vision on SEO strategy
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DYKZ focuses on a combination of both perfect technical SEO and good, effective onsite SEO. This creates a website that is naturally beautiful, but above all findable, lightning-fast and focused on achieving goals.
That is SEO the DYKZ way. No SEO tricks, but a solid and reliable basis combined with cleverly written content. That has already delivered the best rankings for many customers and it still does.
Technical SEO strategy
Technical SEO ensures your website is fast and easily crawlable (indexable). So first get the technical basis in order (speed, structure and good crawlability). Your website then really competes in the race for the best rankings.
Onsite SEO strategy
The onsite SEO strategy ensures your pages give the right and relevant answer to the search query. So write and structure pages that match your industry, services and search queries. And with that, your website will win the race!
Sources (Dutch)
DYKZ values sharing information from other SEO specialists here as well. This creates more transparency about the field of SEO. Because quite honestly, SEO is not that complicated.
- Heatmedia — Which types of SEO are there?
- iOdigital — SEO for beginners
- Web-Wings — Difference between on-page and off-page SEO
- MOOF — Difference between on-page, off-page and technical SEO
- Diffused — On-page SEO vs technical SEO
- Nav43 — Technical SEO vs on-page SEO
- Onder — What is on-page SEO?
- Zoomin — SEO text
Ready to invest In quality?
Get in touch
Get in touch for a no-obligation conversation about your project. Together we will look at which approach best suits your goals and budget.
I will think along with you and give honest advice on what DYKZ can do for you. Even if something else suits you better.