Case Koffiepunt 40.
From unfindable to number one, locally.
Koffiepunt 40 is an atmospheric countryside venue where private groups of up to 50 people can enjoy lunch, drinks or host a party.
The old WordPress website was outdated and impossible to find. Even an exact search for "koffiepunt40" returned no results. The only link pointing to the site was a review on a competitor's website.
The challenge
A great venue nobody could find.
Besides being invisible online, there was a clear need to tell the story, present the offering and explain the possibilities more clearly. And every enquiry came in through a generic contact form, so most of them needed a phone call before a quote was even possible.
Time to get to work. Time for a new, findable website and a clear offering.
The approach
A tasty plan.
First we carefully mapped out the different audiences and packages. With that overview, and in consultation with the client, we defined the structure of the website.
Audiences and packages
Who visits, for what occasion, and which package fits.
A clear structure
The story, the offering and the possibilities, easy to find for visitors, Google and AI.
A bespoke quote form
Understand a customer's needs upfront, without calling them first.
The new homepage on desktop and mobile
The result
A smart quote form.
To give customers a clear picture of the options and combinations, we built a smart, bespoke form. It works both ways. Depending on their choice, the customer selects required or optional preferences. If needed, more information is available during the request without interrupting it. Koffiepunt 40 in turn receives exactly the information needed to put together a targeted, solid quote straight away.
Targeted choices
Packages, group size and options in clear steps. Accessibility and ease of use come first.
Instant confirmation
Customers get a tidy confirmation email with an overview of their request straight after submitting.
Quote-ready requests
No more calling every enquiry back for missing details, as happened with the old contact form.
View the website (opens in a new tab)
Before and after
Number one, regionally.
Koffiepunt 40's audience is based in the region, or planning drinks, lunch or a party there. So the website doesn't just need to be found, but found by the right audience at the right moment. It now ranks in position one for competitive regional terms such as "group lunch package", "high tea", "drinks reception" and "party venue".
Brand name
Found
Top result for "koffiepunt40"
Was:
No resultsRegional search
No. 1
Group lunch, high tea, drinks and party venue
Was:
UnfindableAI overviews
Mentioned
More and more often
Was:
No mentionsQuote requests
Complete
Ready for a quote straight away
Was:
Generic contact formPageSpeed
95+
Google PageSpeed, without maintenance
Was:
Very low, WordPress
What's next? We'll keep expanding and developing the website to grow its visibility across the wider region, so groups from beyond the immediate area find Koffiepunt 40 more easily too.
“Koffiepunt 40 is really happy and very satisfied with the website Marnix made for us. Great service, he thinks along with you, and a very good experience that led to a beautiful, well-working website.”
Egbert · Koffiepunt 40 (translated from Dutch)
Get found by the right customers
Get in touch
Tell me what you're struggling with and where you want to go online. Let me take a look at your website, free of obligation. You'll hear honestly where things may be going wrong and what it takes to actually be found.
What you can expect from me
- Honest about your speed and your findability
- Practical advice you can use straight away
- A rough indication of investment and planning
- If I can't help you, I'll tell you honestly
Fixed price · No subscription · 36-month guarantee
